We solve brand problems through storytelling
Want to make content that’s out of this world? Need to find your center of gravity? Moonlight Editorial can help.
Our services
We tackle brand challenges from defining your identity to shaping your content strategy to developing genuinely good content.
Brand identity definition
A strong identity is essential to success. We partner with business and marketing leaders to bring their brand vision to life in the form of a human, relatable identity.
Content strategy
We apply your brand principles to create soup-to-nuts content marketing strategies. We’ll get to know your audience, evaluate SEO opportunities, establish content pillars, ideate topics, and plan your multi-channel editorial calendar.
Content development
We work like a writers room for your brand. When you work with Moonlight, you get a team of credentialed writers, editors, and strategists who ideate topics, workshop copy until it’s perfect, and handle the associated operations.
Our philosophy
Meet the Moonlight team
Founder & CEO
Mallory Farrugia
Mallory Farrugia is a content strategy leader, SEO expert, and seasoned book editor. Prior to founding Moonlight, Mallory built publishing teams and full-stack content marketing programs at scale for MasterClass, WeWork, and Medium, while moonlighting as the editor of multiple anthologies and art books.
Editorial Director
Lisa Marie Schnaubelt
LM Schnaubelt possesses multidisciplinary expertise in operations, management, and language. She works with Moonlight clients to develop editorial processes that are both efficient and people-friendly, and works with writers & non-writers alike to develop leading content.
Director of SEO
Jonathan Knight Newhall
Jonathan Knight Newhall is an editor based in Los Angeles with particular expertise in getting websites to rank on Google. He cut his teeth in the art world, working at both TASCHEN and Aperture.
Head of Marketing & Client Experience
Robbie Guevarra
Robbie Guevarra has a background in marketing and communications with a keen eye for client management. Before joining Moonlight, he ran brand communications for a healthcare startup and was the head of marketing in the luxury hospitality space.
Content Coordinator
Armine Gulyan
Armine Gulyan is a digital content producer specializing in SEO. She has experience supporting the execution of a well-structured and fast-paced SEO content program.
Writers & Editors
Freelancer Network
Moonlight’s unrivaled talent pool of content creators come from media brands such as AFAR, Inc., Forbes, Modern Luxury, Travel+Leisure, Vogue, Wall Street Journal, Bloomberg, and more. These credentialed journalists and editorial professionals “moonlight” for us.
Our clients
We work with clients ranging from stealth-mode startups to venture capital firms to global brands.