We solve brand problems through storytelling

Want to make content that’s out of this world? Need to find your center of gravity? Moonlight Editorial can help.

Our services

We tackle brand challenges from defining your identity to shaping your content strategy to developing genuinely good content.

Brand identity definition

A strong identity is essential to success. We partner with business and marketing leaders to bring their brand vision to life in the form of a human, relatable identity.

Content strategy

We apply your brand principles to create soup-to-nuts content marketing strategies. We’ll get to know your audience, evaluate SEO opportunities, establish content pillars, ideate topics, and plan your multi-channel editorial calendar.

Content development

We work like a writers room for your brand. When you work with Moonlight, you get a team of credentialed writers, editors, and strategists who ideate topics, workshop copy until it’s perfect, and handle the associated operations.

Our philosophy

Content can move more than just marketing metrics.

When looking at potential impact from an investment in content, we see the whole picture. We can help you recognize maximum value from your content initiatives—from improving brand sentiment to supporting talent acquisition and company culture.

Human-first content is content that captivates an audience.

In today’s crowded landscape, original thought and distinct voice are what hold a reader’s attention. This principle has a track record for success (ask us for case studies!).

You should enjoy working with your agency.

We meet you wherever you are in pursuit of a relationship that yields compounding results. Our aim is to create a seamless experience for everyone involved, and we revel in feedback to fine-tune our approach.

Meet the Moonlight team

We’re a group of experienced operators with a track record of success.

Founder & CEO

Mallory Farrugia

Mallory Farrugia is a content strategy leader, SEO expert, and seasoned book editor. Prior to founding Moonlight, Mallory built publishing teams and full-stack content marketing programs at scale for MasterClass, WeWork, and Medium, while moonlighting as the editor of multiple anthologies and art books. 

Editorial Director

Lisa Marie Schnaubelt

LM Schnaubelt possesses multidisciplinary expertise in operations, management, and language. She works with Moonlight clients to develop editorial processes that are both efficient and people-friendly, and works with writers & non-writers alike to develop leading content. 

Director of SEO

Jonathan Knight Newhall

Jonathan Knight Newhall is an editor based in Los Angeles with particular expertise in getting websites to rank on Google. He cut his teeth in the art world, working at both TASCHEN and Aperture. 

Head of Marketing & Client Experience

Robbie Guevarra

Robbie Guevarra has a background in marketing and communications with a keen eye for client management. Before joining Moonlight, he ran brand communications for a healthcare startup and was the head of marketing in the luxury hospitality space. 

Content Coordinator

Armine Gulyan

Armine Gulyan is a digital content producer specializing in SEO. She has experience supporting the execution of a well-structured and fast-paced SEO content program. 

Writers & Editors

Freelancer Network

Moonlight’s unrivaled talent pool of content creators come from media brands such as AFAR, Inc., Forbes, Modern Luxury, Travel+Leisure, Vogue, Wall Street Journal, Bloomberg, and more. These credentialed journalists and editorial professionals “moonlight” for us.

Our clients

We work with clients ranging from stealth-mode startups to venture capital firms to global brands.

Neeva

Postlight

MT Copeland

Descript

Titan

Shopify

Ethena

Probable Futures

MTA Away

Nines

Patch

Bungalow

Mosey

Coda

Patch

MTA Away

Coda

Bungalow

Ethena

Neeva

Nines

Descript

Mosey

Postlight

Titan

Probable Futures

MT Copeland

Shopify

Let’s make something
out of this world

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Drop us a line.

Everyone’s content needs are different. We’d love to get to know yours.

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