Brand identity definition
A strong identity is essential to success. We partner with business and marketing leaders to bring their brand vision to life in the form of a human, relatable identity.
We apply your brand principles to create soup-to-nuts content marketing strategies. We’ll get to know your audience, evaluate SEO opportunities, establish content pillars, ideate topics, and plan your multi-channel editorial calendar.
We work like a writers room for your brand. When you work with Moonlight, you get a team of credentialed writers, editors, and strategists who ideate topics, workshop copy until it’s perfect, and handle the associated operations.
Content can move more than just marketing metrics.
When looking at potential impact from an investment in content, we see the whole picture. We can help you recognize maximum value from your content initiatives—from improving brand sentiment to supporting talent acquisition and company culture.
Human-first content is content that captivates an audience.
In today’s crowded landscape, original thought and distinct voice are what hold a reader’s attention. This principle has a track record for success (ask us for case studies!).
You should enjoy working with your agency.
We meet you wherever you are in pursuit of a relationship that yields compounding results. Our aim is to create a seamless experience for everyone involved, and we revel in feedback to fine-tune our approach.
Meet the Moonlight team
Founder & CEO
Mallory Farrugia is a content strategy leader, SEO expert, and seasoned book editor. Prior to founding Moonlight, Mallory built publishing teams and full-stack content marketing programs at scale for MasterClass, WeWork, and Medium, while moonlighting as the editor of multiple anthologies and art books.
Lisa Marie Schnaubelt
LM Schnaubelt possesses multidisciplinary expertise in operations, management, and language. She works with Moonlight clients to develop editorial processes that are both efficient and people-friendly, and works with writers & non-writers alike to develop leading content.
Managing Director, SEO
Thomas Harlander is a LA-based editor who got his start in traditional media at Los Angeles magazine before expanding into content marketing and SEO at MasterClass. The pivot gave him the toolset to get articles seen—tailoring content to the exact needs of the audience. He works with writers and editors to communicate compelling ideas effectively, crafting articles that quickly climb the ranks of Google search results.
Head of Marketing & Client Experience
Robbie Guevarra has a background in marketing and communications with a keen eye for client management. Before joining Moonlight, he ran brand communications for a healthcare startup and was the head of marketing in the luxury hospitality space.
Writers & Editors
Moonlight’s unrivaled talent pool of content creators come from media brands such as AFAR, Inc., Forbes, Modern Luxury, Travel+Leisure, Vogue, Wall Street Journal, Bloomberg, and more. These credentialed journalists and editorial professionals “moonlight” for us.
An agency can get your content to market more quickly and bring specific expertise to the table, but an in-house team gives you more control.
Good content requires work. Here’s a bird’s eye view of what it should do and two considerations to think about before you bring that content to life.
Drop us a line.
Everyone’s content needs are different. We’d love to get to know yours.